Concepedia

Puffery Defense

Puffery Defense is a legal defense in business disparagement cases wherein the defendant asserts that the challenged statement constitutes subjective exaggeration or promotional opinion, rather than factual misrepresentation, and therefore cannot form the basis of a claim.

11

Publications

380

Citations

17

Authors

8

Institutions

Publications per year

2017–2026

0

Parents

Publications

11

Tetrodotoxin as a biological defense agent for puffers.

Toshio Saito, Tamao Noguchi, Teruo HARADA et al. · NIPPON SUISAN GAKKAISHI · 1985 · 62 citations · Full text

, , +3

Is Advertising Puffery Believed?

Herbert Jack Rotfeld, Kim B. Rotzoll · Journal of Advertising · 1980 · 59 citations

, , +16

The Best Puffery Article Ever

David A. Hoffman · eYLS (Yale Law School) · 2006 · 47 citations · Full text

, , +8

An Interpretation of the Attitudinal and Behavioral Effects of Puffery

Richard L. Oliver · Journal of Consumer Affairs · 1979 · 40 citations

, , +17

The FTC's handling of puffery and other selling claims made “by implication”

Ivan L. Preston · Journal of Business Research · 1977 · 39 citations

, , +4

1–5 of 11

Authors

17

  1. IL
    Ivan L. Preston

    University of Wisconsin–Madison, United States

    2 publications · 56 citations

    2

    h-index

  2. KB
    Kim B. Rotzoll

    University of Illinois Urbana-Champaign, United States

    1 publications · 59 citations

    1

    h-index

  3. RL
    Richard L. Oliver

    Vanderbilt University, United States

    1 publications · 40 citations

    1

    h-index

  4. AS
    Alexander Simonson

    Fairleigh Dickinson University, United States

    1 publications · 12 citations

    1

    h-index

  5. HJ
    Herbert Jack Rotfeld

    Auburn University, United States

    1 publications · 59 citations

    1

    h-index

1–5 of 17

Institutions

8

  1. The University of Texas at Austin

    Austin, United States

    1 h-index

    1 publications

    32 citations

  2. William Carey University

    Hattiesburg, United States

    1 h-index

    1 publications

    47 citations

  3. Washington University in St. Louis

    St Louis, United States

    1 h-index

    1 publications

    40 citations

  4. University of Minnesota

    Minneapolis, United States

    1 h-index

    1 publications

    27 citations

  5. University of Wisconsin–Madison

    Madison, United States

    1 h-index

    1 publications

    39 citations

  6. Rider University

    Lawrenceville, United States

    1 h-index

    2 publications

    70 citations

  7. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    47 citations

  8. Fairleigh Dickinson University

    Teaneck, United States

    1 h-index

    2 publications

    24 citations

1–8 of 8

Venues

  1. Journal of Public Policy & Marketing

    JPP&M · 3 publications · 61 citations

    3

    h-index

  2. NIPPON SUISAN GAKKAISHI

    1 publications · 62 citations

    1

    h-index

  3. Journal of Consumer Policy

    1 publications · 35 citations

    1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 39 citations

    1

    h-index

  5. Journal of Advertising

    1 publications · 59 citations

    1

    h-index

1–5