The FTC's handling of puffery and other selling claims made “by implication”

The great American blow-up: puffery in advertising and selling

Choice Reviews Online · 1997 · 132 citations

Business, Business Law, Regulatory Policy +13

Advertising and the Public Interest

William H. Peters, Salvatore F. Divita · Journal of Marketing · 1975 · 46 citations

Social Sciences, Communication, Economics +12

The Federal Trade Commission's Use of Evidence to Determine Deception

Michael T. Brandt, Ivan L. Preston · Journal of Marketing · 1977 · 41 citations

Business, Accounting, Consumer Law +11

Logic and Illogic in the Advertising Process

Ivan L. Preston · Journalism Quarterly · 1967 · 33 citations

Business, Marketing, Advertising +5

The Federal Trade Commission and False Advertising

Ira M. Millsteïn · Columbia Law Review · 1964 · 18 citations

Law, Business Law, Regulatory Policy +12