Concepedia
Statistics
Publications
2
Citations
101
H-Index
Active since
1975
Salvatore F. Divita is an author specializing in advertising effectiveness, management, and marketing.
Top concepts
MarketingManagementAdvertisingAdvertising EffectivenessArtsJournalismTelevisionPublic PolicyPublic RelationsConsumer Research
Publications per year
1975–1976
An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children
Terence A. Shimp, Robert F. Dyer, Salvatore F. Divita · Journal of Consumer Research · 1976 · 55 citations
Child-directed Television Commercials, Targeted Advertising, Federal Trade Commission +18
Advertising and the Public Interest
William H. Peters, Salvatore F. Divita · Journal of Marketing · 1975 · 46 citations
Advertising, Public Interest, Targeted Advertising +7
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