Concepedia
Statistics
Publications
12
Citations
986
H-Index
Active since
1974
Affiliations
George Washington University(Current)
University of Maryland, College Park
University of South Carolina
Columbia College - South Carolina
Robert F. Dyer is an author at George Washington University specializing in management, marketing, and advertising.
Top concepts
ManagementMarketingAdvertisingConsumer ResearchConsumer BehaviorInteractive MarketingAdvertising EffectivenessBusinessEngineeringCommunication
Publications per year
1974–1992
Group decision support with the Analytic Hierarchy Process
Robert F. Dyer, Ernest H. Forman · Decision Support Systems · 1992 · 569 citations
Fuzzy Multi-criteria Decision-making, Distributed Decision Making, Group Decision Support +5
A Longitudinal Study of Corrective Advertising
Robert F. Dyer, Phillip Kuehl · Journal of Marketing Research · 1978 · 59 citations
Consumer Uncertainty, Behavioral Decision Making, Targeted Advertising +19
Decision Support for Media Selection Using the Analytic Hierarchy Process
Robert F. Dyer, Ernest H. Forman, Mohammad A. Mustafa · Journal of Advertising · 1992 · 58 citations
Engineering, Medium Management, Decision Analysis +23
An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children
Terence A. Shimp, Robert F. Dyer, Salvatore F. Divita · Journal of Consumer Research · 1976 · 55 citations
Child-directed Television Commercials, Targeted Advertising, Federal Trade Commission +18
How the Legal Profession Views Legal Service Advertising
Terence A. Shimp, Robert F. Dyer · Journal of Marketing · 1978 · 49 citations
Legal Ethics, Advertising, Legal Design +1
1–5 of 12