Concepedia

Ivan L. Preston

IL

Statistics

Publications

23

Citations

589

H-Index

15

Active since

1967

Affiliations

University of Wisconsin–Madison(Current)

Vince Lombardi Cancer Clinic

University of South Carolina

Pennsylvania State University

Ivan L. Preston is an author at University of Wisconsin–Madison specializing in advertising, business, and advertising ethics.

Publications per year

1967–2010

23

Publications

23

The Association Model of the Advertising Communication Process

Ivan L. Preston · Journal of Advertising · 1982 · 92 citations

Business, Marketing, Psychology +15

Deceptive and Nondeceptive Consequences of Evaluative Advertising

Terence A. Shimp, Ivan L. Preston · Journal of Marketing · 1981 · 66 citations

Business, Marketing, Psychology +14

The Federal Trade Commission's Use of Evidence to Determine Deception

Michael T. Brandt, Ivan L. Preston · Journal of Marketing · 1977 · 41 citations

Business, Accounting, Consumer Law +11

The FTC's handling of puffery and other selling claims made “by implication”

Ivan L. Preston · Journal of Business Research · 1977 · 39 citations

Law, Commercial Law, Consumer Protection +4

Logic and Illogic in the Advertising Process

Ivan L. Preston · Journalism Quarterly · 1967 · 33 citations

Business, Marketing, Advertising +5

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