Concepedia

Promotion Response Forecasting

Promotion Response Forecasting is a predictive modeling approach within demand forecasting that specifically quantifies the incremental impact of promotional activities on product demand by distinguishing transient promotional effects from baseline sales patterns.

22

Publications

1.2K

Citations

61

Authors

36

Institutions

Publications per year

2017–2026

8

Parents

Publications

22

A Psychological Approach to Decision Support Systems

Stephen J. Hoch, David Schkade · Management Science · 1996 · 205 citations

, , +11

SKU demand forecasting in the presence of promotions

Özden Gür Ali, Serpil Sayın, Tom Van Woensel et al. · Expert Systems with Applications · 2009 · 158 citations

, , +12

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava · Journal of Marketing Research · 1997 · 111 citations

, , +13

Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK

Usha Ramanathan, Luc Muyldermans · International Journal of Production Economics · 2010 · 103 citations

, , +16

Use and misuse of information in supply chain forecasting of promotion effects

Robert Fildes, Paul Goodwin, Dilek Önkal · International Journal of Forecasting · 2018 · 84 citations · Full text

, , +9

1–5 of 22

Authors

61

  1. SS
    Srini S. Srinivasan

    Drexel University, United States

    2 publications · 170 citations

    2

    h-index

  2. RK
    Rajendra K. Srivastava

    The University of Texas at Austin, United States

    2 publications · 170 citations

    2

    h-index

  3. ÖG
    Özden Gür Ali

    Koç University, Türkiye

    2 publications · 174 citations

    2

    h-index

  4. KB
    Kapil Bawa

    New York University, United States

    2 publications · 170 citations

    2

    h-index

  5. DL
    Dana L. Alden

    University of Hawaiʻi at Mānoa, United States

    1 publications · 67 citations

    1

    h-index

1–5 of 61

Institutions

36

  1. Eindhoven University of Technology

    Eindhoven, The Netherlands

    2 h-index

    6 publications

    528 citations

  2. Koç University

    Istanbul, Türkiye

    2 h-index

    4 publications

    348 citations

  3. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    316 citations

  4. University at Albany, State University of New York

    Albany, United States

    1 h-index

    1 publications

    24 citations

  5. University of Delaware

    Newark, United States

    1 h-index

    1 publications

    22 citations

  6. Ben-Gurion University of the Negev

    Beersheba, Israel

    1 h-index

    2 publications

    28 citations

  7. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    205 citations

  8. Universität Hamburg

    Hamburg, Germany

    1 h-index

    1 publications

    77 citations

1–8 of 36

Venues

  1. Expert Systems with Applications

    2 publications · 182 citations

    2

    h-index

  2. Journal of Marketing Research

    2 publications · 170 citations

    2

    h-index

  3. International Journal of Production Economics

    2 publications · 156 citations

    2

    h-index

  4. International Journal of Forecasting

    2 publications · 100 citations

    2

    h-index

  5. Journal of Business and Economic Statistics

    JBES · 1 publications · 22 citations

    1

    h-index

1–5