42
Publications
3.3K
Citations
31
H-Index
1996
Active since
Usha Ramanathan is an author at Nottingham Trent University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingSupply Chain ManagementSupply ChainLogisticsConsumer ResearchCustomer SatisfactionService QualityEngineering
Publications per year
1996–2023
42
42
Role of social media in retail network operations and marketing to enhance customer satisfaction
Usha Ramanathan, Nachiappan Subramanian, Guy Parrott · International Journal of Operations & Production Management · 2017 · 265 citations · Full text
Customer Satisfaction, Digital Marketing, Consumer Research +19
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1–5 of 42