Concepedia

Guy Parrott

GP

Statistics

Publications

5

Citations

756

H-Index

5

Active since

2008

Affiliations

University of Bedfordshire(Current)

Guy Parrott is an author at University of Bedfordshire specializing in marketing management, business, and marketing.

Publications per year

2008–2017

5

Publications

5

Barriers to Development and Progression of Women Entrepreneurs in Pakistan

Muhammad Azam Roomi, Guy Parrott · The Journal of Entrepreneurship · 2008 · 345 citations

Social Sciences, Entrepreneurship, Sociology +16

Role of social media in retail network operations and marketing to enhance customer satisfaction

Usha Ramanathan, Nachiappan Subramanian, Guy Parrott · International Journal of Operations & Production Management · 2017 · 274 citations · Full text

Business, Marketing, Marketing Management +17

Online behaviour of luxury fashion brand advocates

Guy Parrott, Annie Hagen Danbury, Poramate Kanthavanich · Journal of Fashion Marketing and Management · 2015 · 76 citations · Full text

Business, Marketing, Marketing Management +17

An analysis of marketing programmes adopted by regional small and medium‐sized enterprises

Guy Parrott, Muhammad Azam Roomi, David Holliman · Journal of Small Business and Enterprise Development · 2010 · 51 citations · Full text

Business, Marketing, Marketing Management +14

Redesigning the first year business curriculum at the University of Bedfordshire

Guy Parrott · The International Journal of Management Education · 2010 · 10 citations

Education, Curriculum, Higher Education +11

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