Concepedia

Guy Parrott

GP

Statistics

Publications

5

Citations

739

H-Index

5

Active since

2008

Affiliations

University of Bedfordshire(Current)

Guy Parrott is an author at University of Bedfordshire specializing in business, management, and marketing communication.

Top concepts

BusinessMarketingManagementDigital MarketingMarketing CommunicationCommunicationBrand StrategyMedia MarketingConsumer ResearchMarketing Insights

Publications per year

2008–2017

5

Publications

5

Barriers to Development and Progression of Women Entrepreneurs in Pakistan

Muhammad Azam Roomi, Guy Parrott · The Journal of Entrepreneurship · 2008 · 337 citations

Women Empowerment, Economic Development, Development Economics +17

Role of social media in retail network operations and marketing to enhance customer satisfaction

Usha Ramanathan, Nachiappan Subramanian, Guy Parrott · International Journal of Operations & Production Management · 2017 · 265 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19

Online behaviour of luxury fashion brand advocates

Guy Parrott, Annie Hagen Danbury, Poramate Kanthavanich · Journal of Fashion Marketing and Management · 2015 · 76 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +24

An analysis of marketing programmes adopted by regional small and medium‐sized enterprises

Guy Parrott, Muhammad Azam Roomi, David Holliman · Journal of Small Business and Enterprise Development · 2010 · 51 citations · Full text

Marketing Analytics, Digital Marketing, Brand Strategy +21

Redesigning the first year business curriculum at the University of Bedfordshire

Guy Parrott · The International Journal of Management Education · 2010 · 10 citations

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