Concepedia

Annie Hagen Danbury

AH

Statistics

Publications

3

Citations

190

H-Index

3

Active since

2015

Affiliations

University of Bedfordshire(Current)

Annie Hagen Danbury is an author at University of Bedfordshire specializing in marketing communication, business, and consumer behavior.

Top concepts

Publications per year

2015–2017

3

Publications

3

Online behaviour of luxury fashion brand advocates

Guy Parrott, Annie Hagen Danbury, Poramate Kanthavanich · Journal of Fashion Marketing and Management · 2015 · 76 citations · Full text

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Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands

Emmanuel Mogaji, Annie Hagen Danbury · Journal of Product & Brand Management · 2017 · 65 citations · Full text

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Emotional appeals in UK business-to-business financial services advertisements

Emmanuel Mogaji, Barbara Czarnecka, Annie Hagen Danbury · International Journal of Bank Marketing · 2017 · 49 citations · Full text

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