Concepedia

Promotion Frequency Effects

Promotion Frequency Effects is a promotional demand effect that refers to the phenomenon whereby the rate at which promotional offers are repeated over time differentially influences consumer response behavior, brand purchase dynamics, and long-term category spending relative to isolated or infrequent promotions.

26

Publications

2.2K

Citations

45

Authors

31

Institutions

Publications per year

2017–2026

4

Parents

Publications

26

Consumer Price and Promotion Expectations: An Experimental Study

Manohar U. Kalwani, Chi Kin Yim · Journal of Marketing Research · 1992 · 359 citations

, , +17

The Long-Term Impact of Promotions on Consumer Stockpiling Behavior

Carl F. Mela, Kamel Jedidi, Douglas Bowman · Journal of Marketing Research · 1998 · 260 citations

, , +14

Consumer Price and Promotion Expectations: An Experimental Study

Manohar U. Kalwani, Chi Kin Yim · Journal of Marketing Research · 1992 · 235 citations

, , +17

Measuring the Dynamic Effects of Promotions on Brand Choice

Purushottam Papatla, Lakshman Krishnamurthi · Journal of Marketing Research · 1996 · 186 citations

, , +16

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

Baohong Sun, Scott A. Neslin, Kannan Srinivasan · Journal of Marketing Research · 2003 · 169 citations

, , +17

1–5 of 26

Authors

45

  1. SA
    Scott A. Neslin

    Dartmouth College, United States

    3 publications · 400 citations

    3

    h-index

  2. LK
    Lakshman Krishnamurthi

    Northwestern University, United States

    2 publications · 256 citations

    2

    h-index

  3. MU
    Manohar U. Kalwani

    Purdue University West Lafayette, United States

    2 publications · 594 citations

    2

    h-index

  4. CK
    Chi Kin Yim

    University of Hong Kong, Hong Kong SAR China

    2 publications · 594 citations

    2

    h-index

  5. RW
    Robert W. Shoemaker

    New York University, United States

    2 publications · 231 citations

    2

    h-index

1–5 of 45

Institutions

31

  1. Jones College

    Jacksonville, United States

    2 h-index

    2 publications

    594 citations

  2. Rice University

    Houston, United States

    2 h-index

    2 publications

    594 citations

  3. Dartmouth College

    Hanover, United States

    2 h-index

    2 publications

    336 citations

  4. University of Lagos

    Lagos, Nigeria

    1 h-index

    1 publications

    17 citations

  5. Columbia University

    New York, United States

    1 h-index

    1 publications

    260 citations

  6. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    137 citations

  7. University of Memphis

    Memphis, United States

    1 h-index

    1 publications

    23 citations

  8. Universidad Pública de Navarra (UPNA)

    Pamplona, Spain

    1 h-index

    3 publications

    132 citations

1–8 of 31

Venues

  1. Journal of Marketing Research

    10 publications · 1.6K citations

    10

    h-index

  2. Journal of the Operational Research Society

    OR · 2 publications · 43 citations

    2

    h-index

  3. PubMed

    Repository · 1 publications · 75 citations

    1

    h-index

  4. Japanese Economic Review

    1 publications · 31 citations

    1

    h-index

  5. Information Systems and e-Business Management

    1 publications · 44 citations

    1

    h-index

1–5