Product Internationalization is a strategic framework within the domain of export product adaptation that involves designing and developing products with inherent flexibility to accommodate multiple national markets without requiring extensive redesign, thereby enabling efficient localization while maintaining core product functionality and brand consistency.
147
Publications
17.8K
Citations
309
Authors
184
Institutions
Publications per year
2017–2026
18
Parents
Publications
147
1–5 of 147
Authors
309
- GJ
5
h-index
- SS
4
h-index
- RS
3
h-index
- RJ
3
h-index
- IB
3
h-index
1–5 of 309
Institutions
184
University of Southern California
Los Angeles, United States
6 h-index
6 publications
661 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
4 h-index
4 publications
624 citations
Lappeenranta-Lahti University of Technology
Lappeenranta, Finland
3 h-index
3 publications
86 citations
University of Cambridge
Cambridge, United Kingdom
3 h-index
5 publications
529 citations
University of Reading
Reading, United Kingdom
2 h-index
4 publications
210 citations
Cornell University
Ithaca, United States
2 h-index
3 publications
268 citations
Organisation de Coopération et de Développement Economiques
Paris, France
2 h-index
3 publications
170 citations
Michigan State University
East Lansing, United States
2 h-index
3 publications
681 citations
1–8 of 184
Venues
- International Marketing Review
8 publications · 557 citations
8
h-index
- Journal of Business Research
JBR · 5 publications · 485 citations
5
h-index
- Journal of Marketing
JM · 4 publications · 392 citations
4
h-index
- Journal of International Business Studies
JIBS · 4 publications · 825 citations
4
h-index
- Journal of Product Innovation Management
4 publications · 283 citations
4
h-index
1–5