Concepedia

Print Campaigns

Print Campaigns is a strategic dissemination of printed materials as a method within the broader domain of propaganda, distinguished by its systematic design and distribution to influence public opinion or behavior on a specific issue or agenda.

28

Publications

1.6K

Citations

55

Authors

37

Institutions

Publications per year

2017–2026

4

Parents

Publications

28

Cancer in the mass print media: Fear, uncertainty and the medical model

Juanne N. Clarke, Michelle Everest · Social Science & Medicine · 2006 · 254 citations

, , +14

The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900–1980

Richard W. Pollay · Journal of Marketing · 1985 · 167 citations

, , +17

The Effectiveness of Industrial Print Advertisements across Product Categories

Dominique M. Hanssens, Barton A. Weitz · Journal of Marketing Research · 1980 · 141 citations

, , +14

The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980

Richard W. Pollay · Journal of Marketing · 1985 · 108 citations

, , +15

Print advertising: Celebrity presenters

John R. Rossiter, Ale Smidts · Journal of Business Research · 2011 · 91 citations

, , +14

1–5 of 28

Authors

55

  1. RW
    Richard W. Pollay

    University of British Columbia, Canada

    3 publications · 315 citations

    3

    h-index

  2. DM
    Dominique M. Hanssens

    University of California, Los Angeles, United States

    2 publications · 194 citations

    2

    h-index

  3. BA
    Barton A. Weitz

    University of Florida, United States

    2 publications · 194 citations

    2

    h-index

  4. LN
    Leonard N. Reid

    University of Georgia, United States

    2 publications · 47 citations

    2

    h-index

  5. SL
    Steen Lundsteen

    Copenhagen Business School, Denmark

    1 publications · 11 citations

    1

    h-index

1–5 of 55

Institutions

37

  1. University of Georgia

    Athens, United States

    3 h-index

    4 publications

    81 citations

  2. Morgan State University

    Baltimore, United States

    1 h-index

    1 publications

    31 citations

  3. University of Groningen

    Groningen, The Netherlands

    1 h-index

    1 publications

    51 citations

  4. Institut d'Economie Scientifique Et de Gestion

    Puteaux, France

    1 h-index

    2 publications

    52 citations

  5. The University of Melbourne

    Melbourne, Australia

    1 h-index

    1 publications

    21 citations

  6. Vrije Universiteit Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    51 citations

  7. United States Food and Drug Administration

    Silver Spring, United States

    1 h-index

    3 publications

    102 citations

  8. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    1 h-index

    1 publications

    91 citations

1–8 of 37

Venues

  1. Journal of Business Research

    JBR · 7 publications · 334 citations

    7

    h-index

  2. Journal of Marketing Research

    2 publications · 194 citations

    2

    h-index

  3. Journal of Marketing

    JM · 2 publications · 275 citations

    2

    h-index

  4. International Journal of Advertising

    IJA · 1 publications · 11 citations

    1

    h-index

  5. Social Science & Medicine

    1 publications · 254 citations

    1

    h-index

1–5