Concepedia

Pride Appeals

Pride Appeals is a persuasive rhetorical strategy within the domain of emotional appeals that specifically invokes feelings of personal or collective accomplishment, self-worth, or honor to influence attitudes or behaviors.

19

Publications

1.6K

Citations

47

Authors

37

Institutions

Publications per year

2017–2026

12

Parents

Publications

19

Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

Jennifer Aaker, Patti Williams · Journal of Consumer Research · 1998 · 555 citations

, , +16

Motivational Factors Influencing the Behaviour of J. League Spectators

Daniel F. Mahony, Makoto Nakazawa, Daniel C. Funk et al. · Sport Management Review · 2002 · 215 citations

, , +12

Shame and Embarrassment as Deterrents to Noncompliance with the Law

Harold G. Grasmick, Robert J. Bursik, Karyl A. Kinsey · Environment and Behavior · 1991 · 138 citations · Full text

, , +13

Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising

Minjie Li · International Journal of Advertising · 2021 · 125 citations

, , +16

Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions

Yan Li, Hean Tat Keh, Kyle B. Murray · Journal of the Academy of Marketing Science · 2023 · 86 citations · Full text

, , +13

1–5 of 19

Authors

47

  1. ML
    Minjie Li

    University of Tampa, United States

    2 publications · 174 citations

    2

    h-index

  2. ‪K
    ‪Noam Karsh‬‏

    University of Haifa, Israel

    1 publications · 32 citations

    1

    h-index

  3. HT
    Hean Tat Keh

    Monash University, Australia

    1 publications · 86 citations

    1

    h-index

  4. RC
    Robert C. Melloy

    Pennsylvania State University, United States

    1 publications · 13 citations

    1

    h-index

  5. FT
    Fandy Tjiptono

    Monash University Malaysia, Malaysia

    1 publications · 23 citations

    1

    h-index

1–5 of 47

Institutions

37

  1. The University of Texas at Austin

    Austin, United States

    3 h-index

    3 publications

    330 citations

  2. University of Tampa

    Tampa, United States

    2 h-index

    2 publications

    174 citations

  3. University of Illinois System

    Urbana, United States

    1 h-index

    1 publications

    215 citations

  4. Oklahoma State University

    Stillwater, United States

    1 h-index

    1 publications

    31 citations

  5. Newcastle University

    Newcastle upon Tyne, United Kingdom

    1 h-index

    1 publications

    36 citations

  6. Inha University

    Incheon, South Korea

    1 h-index

    1 publications

    31 citations

  7. Sungkyunkwan University

    Seoul, South Korea

    1 h-index

    1 publications

    56 citations

  8. University of Haifa

    Haifa, Israel

    1 h-index

    1 publications

    32 citations

1–8 of 37

Venues

  1. Journal of Business Research

    JBR · 1 publications · 56 citations

    1

    h-index

  2. Journal of Behavioral Decision Making

    1 publications · 32 citations

    1

    h-index

  3. Sport Management Review

    1 publications · 215 citations

    1

    h-index

  4. Sport Marketing Quarterly

    SMQ · 1 publications · 19 citations

    1

    h-index

  5. Hume studies

    1 publications · 18 citations

    1

    h-index

1–5