Concepedia

Positioning Advantage

Positioning Advantage is a strategic competitive advantage that arises from a firm’s distinctive market positioning, distinguished by its reliance on unique value creation and differentiation in the eyes of customers relative to rivals.

17

Publications

3.7K

Citations

38

Authors

24

Institutions

Publications per year

2017–2026

2

Parents

Publications

17

Does market orientation matter?: a test of the relationship between positional advantage and performance

G. Tomas M. Hult, David J. Ketchen · Strategic Management Journal · 2001 · 1.1K citations

, , +15

Consumer Preference Formation and Pioneering Advantage

Gregory S. Carpenter, Kent Nakamoto · Journal of Marketing Research · 1989 · 849 citations

, , +14

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

Glen L. Urban, Theresa Carter, Steven P. Gaskin et al. · Management Science · 1986 · 589 citations · Full text

, , +17

Consumer Preference Formation and Pioneering Advantage

Gregory S. Carpenter, Kent Nakamoto · Journal of Marketing Research · 1989 · 355 citations

, , +14

Improving firm positioning through enhanced offerings and buyer–seller relationships

Esko Penttinen, Jonathan W. Palmer · Industrial Marketing Management · 2006 · 273 citations

, , +12

1–5 of 17

Authors

38

  1. GS
    Gregory S. Carpenter

    Kellogg's (Canada), Canada

    2 publications · 1.2K citations

    2

    h-index

  2. KN
    Kent Nakamoto

    Virginia Tech, United States

    2 publications · 1.2K citations

    2

    h-index

  3. MI
    Marios I. Katsioloudes

    Qatar University, Qatar

    1 publications · 10 citations

    1

    h-index

  4. CB
    Christophe Boone

    University of Antwerp, Belgium

    1 publications · 29 citations

    1

    h-index

  5. MS
    Matthew Semadeni

    Arizona State University, United States

    1 publications · 70 citations

    1

    h-index

1–5 of 38

Institutions

24

  1. Columbia University

    New York, United States

    3 h-index

    5 publications

    2.4K citations

  2. York University

    Toronto, Canada

    1 h-index

    1 publications

    166 citations

  3. University of Otago

    Dunedin, New Zealand

    1 h-index

    3 publications

    486 citations

  4. Universidad de Valladolid

    Valladolid, Spain

    1 h-index

    1 publications

    166 citations

  5. Williams (United States)

    Tulsa, United States

    1 h-index

    1 publications

    273 citations

  6. Florida State University

    Tallahassee, United States

    1 h-index

    1 publications

    1.1K citations

  7. University of Antwerp

    Antwerp, Belgium

    1 h-index

    2 publications

    58 citations

  8. University of Saskatchewan

    Saskatoon, Canada

    1 h-index

    1 publications

    18 citations

1–8 of 24

Venues

  1. Strategic Management Journal

    SMJ · 2 publications · 1.1K citations

    2

    h-index

  2. Journal of Marketing Research

    2 publications · 1.2K citations

    2

    h-index

  3. Psychology and Marketing

    1 publications · 24 citations

    1

    h-index

  4. 1

    h-index

  5. Management Science

    1 publications · 589 citations

    1

    h-index

1–5