4
Publications
781
Citations
4
H-Index
1984
Active since
Affiliations
Steven P. Gaskin is an author at Massachusetts Institute of Technology specializing in management, marketing, and brand management.
Top concepts
MarketingManagementBusinessBrand ManagementConsumer BehaviorConsumer ResearchAdvertising EffectivenessDesignEconomicsInsurance
Publications per year
1984–2011
4
4
Unstructured Direct Elicitation of Decision Rules
Min Ding, John R. Hauser, Songting Dong et al. · Journal of Marketing Research · 2011 · 38 citations
Artificial Intelligence, Engineering, Behavioral Decision Making +27
Rows per page
1–4 of 4