Concepedia

Persuasive Imagery

Persuasive Imagery is a form of political imagery that, as a rhetorical strategy, functions to influence audience attitudes or behaviors by selectively representing visual symbols, narratives, or emotional appeals in a manner designed to favor a particular ideological or policy position.

64

Publications

6.3K

Citations

143

Authors

83

Institutions

Publications per year

2017–2026

20

Parents

Publications

64

Persuasive games: the expressive power of videogames

Choice Reviews Online · 2008 · 1.7K citations

, , +17

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Paul W. Miniard, Sunil Bhatla, Kenneth R. Lord et al. · Journal of Consumer Research · 1991 · 411 citations

, , +16

Narrative and Persuasion in Fashion Advertising

Barbara J. Phillips, Edward F. McQuarrie · Journal of Consumer Research · 2010 · 346 citations

, , +17

Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals

Petia Petrova, Robert B. Cialdini · Journal of Consumer Research · 2005 · 339 citations

, , +15

Imagery and smoking urges: The manipulation of affective content

Stephen T. Tiffany, David J. Drobes · Addictive Behaviors · 1990 · 284 citations

, , +14

1–5 of 64

Authors

143

  1. MM
    Michael Mackert

    The University of Texas at Austin, United States

    2 publications · 63 citations

    2

    h-index

  2. ME
    Martin Eisend

    European University Viadrina, Germany

    2 publications · 137 citations

    2

    h-index

  3. SL
    Stephen L. Brown

    University of Liverpool, United Kingdom

    2 publications · 51 citations

    2

    h-index

  4. AJ
    Allison J. Lazard

    University of North Carolina at Chapel Hill, United States

    2 publications · 63 citations

    2

    h-index

  5. AE
    Alan E. Kazdin

    Yale University, United States

    2 publications · 176 citations

    2

    h-index

1–5 of 143

Institutions

83

  1. The University of Texas at Austin

    Austin, United States

    3 h-index

    3 publications

    147 citations

  2. Sam Houston State University

    Huntsville, United States

    2 h-index

    2 publications

    84 citations

  3. Pennsylvania State University

    State College, United States

    2 h-index

    2 publications

    133 citations

  4. Curtin University

    Perth, Australia

    2 h-index

    3 publications

    166 citations

  5. Washington State University

    Pullman, United States

    2 h-index

    2 publications

    257 citations

  6. University of Freiburg

    Freiburg im Breisgau, Germany

    2 h-index

    5 publications

    188 citations

  7. Purdue University West Lafayette

    West Lafayette, United States

    2 h-index

    5 publications

    628 citations

  8. University of Liverpool

    Liverpool, United Kingdom

    2 h-index

    3 publications

    63 citations

1–8 of 83

Venues

  1. Journal of Advertising

    5 publications · 695 citations

    5

    h-index

  2. Journal of Consumer Research

    JCR · 3 publications · 1.1K citations

    3

    h-index

  3. Journal of Consulting and Clinical Psychology

    2 publications · 176 citations

    2

    h-index

  4. The Journal of Psychology

    1 publications · 24 citations

    1

    h-index

  5. Journal of Child and Family Studies

    1 publications · 20 citations

    1

    h-index

1–5