Concepedia

Personality-based Segmentation

Personality-Based Segmentation is a form of psychographic segmentation that classifies consumers according to distinctive psychological traits, such as openness, conscientiousness, extraversion, agreeableness, and neuroticism, which influence their consumption behaviors and brand preferences.

17

Publications

890

Citations

45

Authors

26

Institutions

Publications per year

2017–2026

6

Parents

Publications

17

Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase

Nelson Barber, D. Christopher Taylor, Strick · International Journal of Wine Research · 2009 · 323 citations · Full text

, , +17

From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand

Milena Micevski, Adamantios Diamantopoulos, Jennifer Erdbrügger · Journal of Product & Brand Management · 2020 · 67 citations · Full text

, , +16

Shopping Motives and the Five Factor Model: An Integration and Preliminary Study

Todd A. Mooradian, James Olver · Psychological Reports · 1996 · 66 citations

, , +16

Predicting Consumer Behavior and Media Preferences: The Comparative Validity of Personality Traits and Demographic Variables

Carson J. Sandy, Samuel D. Gosling, John Durant · Psychology and Marketing · 2013 · 54 citations

, , +16

Personality measures and market segmentation

James F. Engel, David T. Kollat, Roger D. Blackwell · Business Horizons · 1969 · 52 citations

, , +14

1–5 of 17

Authors

45

  1. NB
    Nelson Barber

    University of New Hampshire, United States

    1 publications · 323 citations

    1

    h-index

  2. FH
    Fernando Henrique Lermen

    Universidade Federal do Rio Grande do Sul, Brazil

    1 publications · 29 citations

    1

    h-index

  3. JF
    James F. Engel

    The Ohio State University, United States

    1 publications · 52 citations

    1

    h-index

  4. BS
    Batul Saati

    Brunel University of London, United Kingdom

    1 publications · 16 citations

    1

    h-index

  5. JD
    John Durant

    University of Alabama at Birmingham, United States

    1 publications · 54 citations

    1

    h-index

1–5 of 45

Institutions

26

  1. Universidade Federal do Rio Grande do Sul

    Porto Alegre, Brazil

    1 h-index

    3 publications

    87 citations

  2. Texas Tech University

    Lubbock, United States

    1 h-index

    1 publications

    323 citations

  3. Brunel University of London

    London, United Kingdom

    1 h-index

    1 publications

    16 citations

  4. University of South Florida

    Tampa, United States

    1 h-index

    1 publications

    15 citations

  5. University of South Carolina

    Columbia, United States

    1 h-index

    1 publications

    323 citations

  6. University of Vienna

    Vienna, Austria

    1 h-index

    3 publications

    201 citations

  7. Universidade do Estado do Pará

    Belém, Brazil

    1 h-index

    1 publications

    29 citations

  8. Eastern New Mexico University

    Portales, United States

    1 h-index

    1 publications

    323 citations

1–8 of 26

Venues

  1. Tourism Analysis

    1 publications · 19 citations

    1

    h-index

  2. Organic & Biomolecular Chemistry

    1 publications · 16 citations

    1

    h-index

  3. International Journal of Wine Research

    1 publications · 323 citations

    1

    h-index

  4. 1

    h-index

  5. Journal of Product & Brand Management

    1 publications · 67 citations

    1

    h-index

1–5