8
Publications
858
Citations
8
H-Index
1987
Active since
Affiliations
James Olver is an author at William & Mary specializing in marketing, management, and psychology.
Top concepts
MarketingManagementPsychologySocial SciencesBusinessConsumer BehaviorConsumer ResearchPersonality PsychologyConsumer PsychologyCustomer Satisfaction
Publications per year
1987–2003
8
8
John A. Quelch, Paul Farris, James Olver · Journal of Product & Brand Management · 1992 · 22 citations
Rows per page
1–5 of 8