Statistics
Publications
46
Citations
3.5K
H-Index
33
Active since
2006
Nelson Barber is an author at University of New Hampshire specializing in marketing, consumer behavior, and wine consumer behavior.
Publications per year
2006–2021
46
46
Measuring psychographics to assess purchase intention and willingness to pay
Nelson Barber, Pei‐Jou Kuo, Melissa Bishop et al. · Journal of Consumer Marketing · 2012 · 216 citations
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