Concepedia

Melissa Bishop

MB

Statistics

Publications

9

Citations

520

H-Index

9

Active since

2010

Affiliations

University of New Hampshire(Current)

University of Wyoming

Melissa Bishop is an author at University of New Hampshire specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchBusinessManagementConsumer BehaviorConsumer Decision MakingConsumer UncertaintyEconomicsAdvertisingConsumer Choice

Publications per year

2010–2019

9

Publications

9

Measuring psychographics to assess purchase intention and willingness to pay

Nelson Barber, Pei‐Jou Kuo, Melissa Bishop et al. · Journal of Consumer Marketing · 2012 · 211 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

Who pays more (or less) for pro-environmental consumer goods? Using the auction method to assess actual willingness-to-pay

Nelson Barber, Melissa Bishop, Thomas Gruen · Journal of Environmental Psychology · 2014 · 102 citations

Pro-environmental Consumer Goods, Economics, Sustainable Development +13

The Impact of Medium Context on Bilingual Consumers' Responses to Code-Switched Advertising

Melissa Bishop, Mark Peterson · Journal of Advertising · 2010 · 61 citations

Multilingualism, Targeted Advertising, Consumer Research +24

Cognitive and emotional processing of brand logo changes

Mark Peterson, Saleh AlShebil, Melissa Bishop · Journal of Product & Brand Management · 2015 · 36 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +21

Should I Pay More? The Relationship Between Normative Beliefs and Willingness-to-Pay for Organic and Local Products

Melissa Bishop, Nelson Barber · The Journal of Marketing Theory and Practice · 2015 · 29 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +22

1–5 of 9