Concepedia
Statistics
Publications
63
Citations
2.4K
H-Index
26
Active since
1993
Affiliations
Purdue University West Lafayette(Current)
State Street (United States)
University of Delaware
University of Central Florida
College of Charleston
Barbara Almanza is an author at Purdue University West Lafayette specializing in marketing, consumer research, and management.
Top concepts
MarketingConsumer ResearchHealthManagementPublic HealthFood SafetyConsumer BehaviorCustomer SatisfactionHospitality MarketingHospitality Management
Publications per year
1993–2021
Motivational factors of gender, income and age on selecting a bottle of wine
Nelson Barber, Barbara Almanza, Janis R. Donovan · International Journal of Wine Marketing · 2006 · 206 citations
Consumer Uncertainty, Behavioral Decision Making, Motivational Factors +18
Restaurants and COVID-19: What are consumers’ risk perceptions about restaurant food and its packaging during the pandemic?
Karen Byrd, EunSol Her, Alei Fan et al. · International Journal of Hospitality Management · 2020 · 192 citations · Full text
Food Marketing, Health Communication, Management +10
Use of the Service Attribute Matrix To Measure Consumer Satisfaction
Barbara Almanza, William F. Jaffé, Lingchun Lin · Hospitality Research Journal · 1994 · 149 citations
Customer Satisfaction, Service Quality, Service Attribute Matrix +14
Influence of Wine Packaging on Consumers' Decision to Purchase
Nelson Barber, Barbara Almanza · Journal of Foodservice Business Research · 2006 · 101 citations
Customer Satisfaction, Consumer Decision Making, Bottle Shape +14
Robot vs human: expectations, performances and gaps in off-premise restaurant service modes
Karen Byrd, Alei Fan, EunSol Her et al. · International Journal of Contemporary Hospitality Management · 2021 · 93 citations
Off-premise Restaurant Service, Customer Satisfaction, Engineering +24
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