Concepedia

Personal Brand Strategy

Personal Brand Strategy is an academic construct within the field of personal branding that denotes a systematic plan delineating the distinctive positioning, communication, and differentiation tactics an individual employs to cultivate and manage their professional identity in alignment with long-term career objectives.

22

Publications

727

Citations

39

Authors

28

Institutions

Publications per year

2017–2026

12

Parents

Publications

22

Strategic personal branding—And how it pays off

Deva Rangarajan, Betsy D. Gelb, Amy Vandaveer · Business Horizons · 2017 · 99 citations

, , +12

Latin America Erupts: Millennial Authoritarianism in El Salvador

Manuel Meléndez‐Sánchez · Journal of democracy · 2021 · 78 citations

, , +17

The impact of social networks in the development of a personal sports brand

Michael Robert Green · Sport Business and Management An International Journal · 2016 · 54 citations

, , +17

Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy

Thilo Kunkel, Jason P. Doyle, Sangwon Na · European Sport Management Quarterly · 2020 · 51 citations

, , +17

The impact of executive personal branding on non-profit perception and communications

Lynnette Nolan · Public Relations Review · 2014 · 48 citations

, , +14

1–5 of 22

Authors

39

  1. FS
    Farco Siswiyanto Raharjo

    1 publications · 11 citations

    1

    h-index

  2. JP
    Jason P. Doyle

    Griffith University, Australia

    1 publications · 51 citations

    1

    h-index

  3. MS
    Maryam Sarikhani Khorrami

    Shahid Beheshti University, Iran

    1 publications · 23 citations

    1

    h-index

  4. HA
    Hooshang asadollah

    Shahid Beheshti University, Iran

    1 publications · 23 citations

    1

    h-index

  5. SN
    Sangwon Na

    Mississippi State University, United States

    1 publications · 51 citations

    1

    h-index

1–5 of 39

Institutions

28

  1. Texas A&M University

    College Station, United States

    3 h-index

    6 publications

    147 citations

  2. Indiana University

    Bloomington, United States

    1 h-index

    1 publications

    23 citations

  3. Baylor College of Medicine

    Houston, United States

    1 h-index

    1 publications

    19 citations

  4. Texas Children's Hospital

    Houston, United States

    1 h-index

    1 publications

    19 citations

  5. Baylor University

    Waco, United States

    1 h-index

    1 publications

    19 citations

  6. University of Tehran

    Tehran, Iran

    1 h-index

    3 publications

    69 citations

  7. Mallinckrodt (United States)

    Hazelwood, United States

    1 h-index

    1 publications

    36 citations

  8. Norwegian School of Sport Sciences

    Oslo, Norway

    1 h-index

    1 publications

    23 citations

1–8 of 28

Venues

  1. 3

    h-index

  2. ACR North American Advances

    1 publications · 17 citations

    1

    h-index

  3. Business Horizons

    1 publications · 99 citations

    1

    h-index

  4. Journal of democracy

    1 publications · 78 citations

    1

    h-index

  5. Journal of the American College of Radiology

    JACR · 1 publications · 36 citations

    1

    h-index

1–5