Concepedia

Paired Preference Testing

Paired Preference Testing is a comparative evaluation method in consumer acceptance testing that involves presenting two distinct stimuli or products to participants, who are then required to select the one they prefer based on subjective assessment, thereby revealing relative preference intensity and direction within a controlled pairwise comparison.

156

Publications

7.4K

Citations

362

Authors

165

Institutions

Publications per year

2017–2026

8

Variants

Paired Preference Test

Parents

Publications

156

Evidence for Representations of Perceptually Similar Natural Categories by 3-Month-Old and 4-Month-Old Infants

Paul C. Quinn, Peter D. Eimas, Stacey L. Rosenkrantz · Perception · 1993 · 522 citations

, , +16

EVALUATION OF A BRIEF STIMULUS PREFERENCE ASSESSMENT

Henry S. Roane, Timothy R. Vollmer, Joel E. Ringdahl et al. · Journal of Applied Behavior Analysis · 1998 · 466 citations

, , +11

EXPANDED STATISTICAL TABLES FOR ESTIMATING SIGNIFICANCE IN PAIRED—PREFERENCE, PAIRED–DIFFERENCE, DUO–TRIO AND TRIANGLE TESTS

Edward B. Roessler, Rose Marie Pangborn, Joel L. Sidel et al. · Journal of Food Science · 1978 · 459 citations

, , +15

An Analysis of Variance for Paired Comparisons

Henry Scheffé · Journal of the American Statistical Association · 1952 · 335 citations

, , +13

Further Contributions to the Theory of Paired Comparisons

M. G. Kendall · Biometrics · 1955 · 331 citations

, , +13

1–5 of 156

Authors

362

  1. MO
    Michael O’Mahony

    University of California, Davis, United States

    15 publications · 374 citations

    13

    h-index

  2. OA
    Ofelia Angulo

    Instituto Tecnológico de Veracruz, Mexico

    8 publications · 180 citations

    8

    h-index

  3. SW
    Sukanya Wichchukit

    University of California, Davis, United States

    4 publications · 98 citations

    4

    h-index

  4. RL
    Ralph L. Day

    Indiana University, United States

    4 publications · 76 citations

    4

    h-index

  5. HT
    Harry T. Lawless

    Cornell University, United States

    3 publications · 98 citations

    3

    h-index

1–5 of 362

Institutions

165

  1. University of California, Davis

    Davis, United States

    14 h-index

    29 publications

    2.1K citations

  2. Instituto Tecnológico de Veracruz

    Veracruz, Mexico

    8 h-index

    13 publications

    287 citations

  3. Cornell University

    Ithaca, United States

    5 h-index

    10 publications

    345 citations

  4. University of Florida

    Gainesville, United States

    5 h-index

    10 publications

    288 citations

  5. Kasetsart University

    Bangkok, Thailand

    4 h-index

    4 publications

    98 citations

  6. Columbia University

    New York, United States

    4 h-index

    4 publications

    395 citations

  7. The Ohio State University

    Columbus, United States

    4 h-index

    12 publications

    213 citations

  8. Ewha Womans University

    Seoul, South Korea

    3 h-index

    8 publications

    202 citations

1–8 of 165

Venues

  1. Journal of Sensory Studies

    19 publications · 492 citations

    14

    h-index

  2. Journal of Applied Behavior Analysis

    JABA · 15 publications · 1.1K citations

    14

    h-index

  3. Food Quality and Preference

    10 publications · 255 citations

    10

    h-index

  4. Journal of Marketing Research

    10 publications · 227 citations

    10

    h-index

  5. Journal of Food Science

    JFS · 5 publications · 561 citations

    5

    h-index

1–5