Optimal Product Profiling

Optimal Product Profiling is a methodological framework within consumer preference testing that identifies the most preferred product configuration by systematically integrating sensory, affective, and psychographic data to distinguish itself from generic profiling approaches through its focus on maximizing overall consumer acceptability and market relevance.

9

Publications

443

Citations

24

Authors

17

Institutions

Publications per year

2017–2026

3

Authors

24

  1. HM
    Howard Moskowitz

    Jacobs Institute, United States

    2 publications · 55 citations

    2

    h-index

  2. FL
    Fuxiao Lu

    Tianjin University, China

    1 publications · 13 citations

    1

    h-index

  3. WT
    Wansheng Tang

    Tianjin University, China

    1 publications · 13 citations

    1

    h-index

  4. TW
    Thierry Worch

    P N Lee Statistics and Computing (United Kingdom), United Kingdom

    1 publications · 32 citations

    1

    h-index

  5. PP
    Pieter Punter

    Institut Agro Rennes-Angers, France

    1 publications · 32 citations

    1

    h-index

1–5 of 24

Venues

  1. Food Quality and Preference

    3 publications · 62 citations

    3

    h-index

  2. Management Science

    1 publications · 160 citations

    1

    h-index

  3. Journal of Retailing and Consumer Services

    1 publications · 121 citations

    1

    h-index

  4. Journal of Sensory Studies

    1 publications · 27 citations

    1

    h-index

  5. Journal of the Operational Research Society

    OR · 1 publications · 13 citations

    1

    h-index

1–5