Optimal Product Profiling
Optimal Product Profiling is a methodological framework within consumer preference testing that identifies the most preferred product configuration by systematically integrating sensory, affective, and psychographic data to distinguish itself from generic profiling approaches through its focus on maximizing overall consumer acceptability and market relevance.
9
Publications
443
Citations
24
Authors
17
Institutions
Publications per year
2017–2026
3
Parents
9
A Heuristic Approach to Product Design
Rajeev Kohli, Ramesh Krishnamurti · Management Science · 1987 · 160 citations
1–5 of 9
24
2
h-index
1
h-index
1
h-index
P N Lee Statistics and Computing (United Kingdom), United Kingdom
1 publications · 32 citations
1
h-index
1
h-index
1–5 of 24
17

Johns Hopkins University
Baltimore, United States
1 h-index
3 publications
96 citations
Simon Fraser University
Burnaby, Canada
1 h-index
1 publications
160 citations
United States Food and Drug Administration
Silver Spring, United States
1 h-index
1 publications
32 citations
Conservatoire National des Arts et Métiers
Paris, France
1 h-index
2 publications
24 citations
Center for Drug Evaluation and Research
Silver Spring, United States
1 h-index
1 publications
32 citations
Institut Agro Rennes-Angers
Rennes, France
1 h-index
2 publications
36 citations
Bayer (United States)
Whippany, United States
1 h-index
1 publications
32 citations
University of Pittsburgh
Pittsburgh, United States
1 h-index
1 publications
160 citations
1–8 of 17
3 publications · 62 citations
3
h-index
1 publications · 160 citations
1
h-index
1 publications · 121 citations
1
h-index
1 publications · 27 citations
1
h-index
OR · 1 publications · 13 citations
1
h-index
1–5