Concepedia

Jessica L. Pallant

JL

6

Publications

1.1K

Citations

6

H-Index

2019

Active since

Affiliations

Swinburne University of Technology(Current)

RMIT University

Jessica L. Pallant is an author at Swinburne University of Technology specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessConsumer BehaviorConsumer ResearchDigital MarketingDesignHealthProduct Experience

Publications per year

2019–2025

6

Publications

6

Generative AI and the future of education: Ragnarök or reformation? A paradoxical perspective from management educators

Weng Marc Lim, Asanka Gunasekara, Jessica L. Pallant et al. · The International Journal of Management Education · 2023 · 902 citations · Full text

Product customization: A profile of consumer demand

Jessica L. Pallant, Sean Sands, Ingo Oswald Karpen · Journal of Retailing and Consumer Services · 2019 · 113 citations

Consumer-driven Product Development, Product Experience, Interactive Marketing +7

Consumer cross-channel behaviour: is it always planned?

Isabella Maggioni, Sean Sands, Carla Ferraro et al. · International Journal of Retail & Distribution Management · 2020 · 45 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +21

The 4Cs of mass customization in service industries: a customer lens

Jessica L. Pallant, Sean Sands, Ingo Oswald Karpen · Journal of Services Marketing · 2020 · 41 citations

Customer Experience, Customer Satisfaction, Initial Conceptualization +21

What drives consumers to customize products? The mediating role of brand experience

Jessica L. Pallant, Ingo Oswald Karpen, Sean Sands · Journal of Retailing and Consumer Services · 2021 · 30 citations

Marketing, Customer Satisfaction, Personal Branding +11

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