Concepedia
Statistics
Publications
13
Citations
408
H-Index
12
Active since
2014
Affiliations
Monash University(Current)
IULM University
Swinburne University of Technology
Università Cattolica del Sacro Cuore
Griffith University
Isabella Maggioni is an author at Monash University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingDigital MarketingSales ManagementBusiness Strategy
Publications per year
2014–2022
Employability skills for future marketing professionals
Angelo Di Gregorio, Isabella Maggioni, Chiara Mauri et al. · European Management Journal · 2019 · 87 citations · Full text
Customer Satisfaction, Management, Marketing Management +4
Consumer cross-channel behaviour: is it always planned?
Isabella Maggioni, Sean Sands, Carla Ferraro et al. · International Journal of Retail & Distribution Management · 2020 · 45 citations · Full text
Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +21
Critical success factors of temporary retail activations: A multi-actor perspective
Jennifer Lowe, Isabella Maggioni, Sean Sands · Journal of Retailing and Consumer Services · 2017 · 42 citations
Customer Experience, Customer Satisfaction, Service Research +10
Segmenting networking orientation in the hospitality industry: An empirical research on service bundling
Isabella Maggioni, Elena Maria Marcoz, Chiara Mauri · International Journal of Hospitality Management · 2014 · 38 citations
Service Network, Customer Satisfaction, Service Research +11
Neurophysiological responses to robot–human interactions in retail stores
Gaia Rancati, Isabella Maggioni · Journal of Services Marketing · 2022 · 32 citations
Customer Experience, Customer Satisfaction, Service Scripts +22
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