Concepedia

Gaia Rancati

GR

Statistics

Publications

4

Citations

105

H-Index

4

Active since

2021

Affiliations

Allegheny College(Current)

Università Cattolica del Sacro Cuore

Middle Tennessee State University

IRCCS Istituto Auxologico Italiano

Gaia Rancati is an author at Allegheny College specializing in marketing, user experience, and customer satisfaction.

Top concepts

MarketingUser ExperienceConsumer ResearchCustomer SatisfactionManagementPsychologySocial SciencesConsumer BehaviorHospitality MarketingInteractive Marketing

Publications per year

2021–2023

4

Publications

4

Comparing the effects of immersive and non-immersive real estate experience on behavioral intentions

Maurizio Mauri, Gaia Rancati, Giuseppe Riva et al. · Computers in Human Behavior · 2023 · 34 citations

Behavioral Sciences, Behavioral Decision Making, Behavioral Intentions +6

Neurophysiological responses to robot–human interactions in retail stores

Gaia Rancati, Isabella Maggioni · Journal of Services Marketing · 2022 · 32 citations

Customer Experience, Customer Satisfaction, Service Scripts +22

Applying Implicit Association Test Techniques and Facial Expression Analyses in the Comparative Evaluation of Website User Experience

Maurizio Mauri, Gaia Rancati, Andrea Gaggioli et al. · Frontiers in Psychology · 2021 · 22 citations · Full text

Customer Experience, Customer Satisfaction, Engineering +21

Customer experience in coffee stores: A multidisciplinary Neuromarketing approach

Gaia Rancati, Nguyễn Thị Thu Thảo, Danae Fowler et al. · Journal of Consumer Behaviour · 2023 · 17 citations · Full text

Customer Experience, Customer Satisfaction, Mystery Shopping Visits +20

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