Concepedia

Native Advertising Ethics

Native Advertising Ethics is a normative framework within advertising and journalistic ethics that governs the responsible integration of paid promotional content into editorial formats by balancing commercial interests with transparency, audience trust, and editorial integrity.

26

Publications

1.4K

Citations

45

Authors

33

Institutions

Publications per year

2017–2026

15

Parents

Publications

26

When news sites go native: Redefining the advertising–editorial divide in response to native advertising

Matt Carlson · Journalism · 2014 · 204 citations

, , +17

The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs

Colin Campbell, Pamela E. Grimm · Journal of Public Policy & Marketing · 2018 · 187 citations

, , +17

Good native advertising isn’t a secret

Colin Campbell, Lawrence J. Marks · Business Horizons · 2015 · 154 citations

, , +9

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Colin Campbell, Nathaniel Evans · Journal of Interactive Marketing · 2018 · 122 citations

, , +14

Native Advertising Is the New Journalism

Erin Schauster, Patrick Ferrucci, Marlene S. Neill · American Behavioral Scientist · 2016 · 114 citations

, , +15

1–5 of 26

Authors

45

  1. CC
    Colin Campbell

    Swinburne University of Technology, Australia

    3 publications · 463 citations

    3

    h-index

  2. DJ
    David J. Franklyn

    Golden Gate University, United States

    2 publications · 25 citations

    2

    h-index

  3. DA
    David A. Hyman

    Georgetown University, United States

    2 publications · 25 citations

    2

    h-index

  4. MH
    Mohammad Hossein Rahmati

    Sharif University of Technology, Iran

    2 publications · 25 citations

    2

    h-index

  5. CY
    Calla Yee

    Georgetown University, United States

    2 publications · 25 citations

    2

    h-index

1–5 of 45

Institutions

33

  1. Swinburne University of Technology

    Melbourne, Australia

    2 h-index

    2 publications

    309 citations

  2. University of Georgia

    Athens, United States

    2 h-index

    2 publications

    221 citations

  3. Kent State University

    Kent, United States

    2 h-index

    3 publications

    495 citations

  4. Saginaw Valley State University

    Bay City, United States

    1 h-index

    1 publications

    38 citations

  5. Ariel University

    Ariel, Israel

    1 h-index

    2 publications

    82 citations

  6. University of San Diego

    San Diego, United States

    1 h-index

    1 publications

    122 citations

  7. Radboud University Nijmegen

    Nijmegen, The Netherlands

    1 h-index

    1 publications

    37 citations

  8. Boston College

    Boston, United States

    1 h-index

    1 publications

    39 citations

1–8 of 33

Venues

  1. Journalism

    4 publications · 282 citations

    4

    h-index

  2. Journal of Interactive Marketing

    JIM · 2 publications · 160 citations

    2

    h-index

  3. American Behavioral Scientist

    ABS · 2 publications · 213 citations

    2

    h-index

  4. DOAJ (DOAJ: Directory of Open Access Journals)

    Repository · 2 publications · 35 citations

    2

    h-index

  5. SSRN Electronic Journal

    Repository · 2 publications · 44 citations

    2

    h-index

1–5