Statistics
Publications
2
Citations
25
H-Index
2
Active since
2016
Affiliations
Georgetown University(Current)
Calla Yee is an author at Georgetown University specializing in federal trade commission regulation, advertising psychology, and advertising ethics.
Publications per year
2016–2018
2
2
Going Native: Can Consumers Recognize Native Advertising? Does it Matter?
David A. Hyman, David J. Franklyn, Calla Yee et al. · SSRN Electronic Journal · 2016 · 15 citations · Full text
Business, Communication, Marketing +16
GOING NATIVE: CAN CONSUMERS RECOGNIZE NATIVE ADVERTISING? DOES IT MATTER?
David A. Hyman, David J. Franklyn, Calla Yee et al. · Yale Journal of Law and Technology · 2018 · 10 citations · Full text
Business, Communication, Marketing +16
1–2 of 2