Multi-format Retailing

Multi-Format Retailing is a retail strategy consisting of a single retailer operating multiple store formats within its portfolio, differentiated by size, product assortment, pricing, or service levels, to target distinct consumer segments and market conditions.

15

Publications

1.1K

Citations

33

Authors

27

Institutions

Publications per year

2017–2026

3

Variants

Multi-format Retail Strategy

Authors

33

  1. RB
    Rituparna Basu

    International Management Institute, India

    2 publications · 29 citations

    2

    h-index

  2. MM
    Marguerite Moore

    North Carolina State University, United States

    1 publications · 345 citations

    1

    h-index

  3. JG
    Jaishankar Ganesh

    University of Central Florida, United States

    1 publications · 100 citations

    1

    h-index

  4. GS
    Gertrud Schmitz

    University of Duisburg-Essen, Germany

    1 publications · 16 citations

    1

    h-index

  5. TJ
    Tobias Johansson

    Örebro University, Sweden

    1 publications · 37 citations

    1

    h-index

1–5 of 33

Venues

  1. 5

    h-index

  2. Journal of Retailing and Consumer Services

    3 publications · 95 citations

    3

    h-index

  3. Journal of Marketing Channels

    2 publications · 99 citations

    2

    h-index

  4. 1

    h-index

  5. Omega

    1 publications · 165 citations

    1

    h-index

1–5