Concepedia

Rituparna Basu

RB

25

Publications

945

Citations

17

H-Index

2008

Active since

Affiliations

International Management Institute(Current)

Indian Institute of Technology Kharagpur

The University of Texas Health Science Center at Houston

University of California, San Francisco

Westminster International University in Tashkent

Rituparna Basu is an author at International Management Institute specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorConsumer Decision MakingDigital MarketingMarketing InsightsCustomer SatisfactionInteractive Marketing

Publications per year

2008–2024

25

Publications

25

Visual merchandising and store atmospherics: An integrated review and future research directions

Rituparna Basu, Justin Paul, Kandarp Singh · Journal of Business Research · 2022 · 124 citations · Full text

Visual Merchandising, Engineering, Ambient Display +22

Sociodemographic disparities in epilepsy care: Results from the Houston/New York City health care use and outcomes study

Charles E. Begley, Rituparna Basu, Thomas Reynolds et al. · Epilepsia · 2008 · 99 citations · Full text

Socioeconomic status, health care use, and outcomes: Persistence of disparities over time

Charles E. Begley, Rituparna Basu, David Lairson et al. · Epilepsia · 2011 · 92 citations

Marketing analytics: The bridge between customer psychology and marketing decision‐making

Rituparna Basu, Weng Marc Lim, Anil Kumar et al. · Psychology and Marketing · 2023 · 83 citations · Full text

Marketing Analytics, Customer Experience, Digital Marketing +18

Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation

Gobinda Roy, Biplab Datta, Srabanti Mukherjee et al. · Tourism Recreation Research · 2020 · 74 citations

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