Concepedia
Statistics
Publications
15
Citations
556
H-Index
13
Active since
2013
Affiliations
International Management Institute(Current)
Indian Institute of Technology Kharagpur
Jaypee Institute of Information Technology
Gobinda Roy is an author at International Management Institute specializing in marketing, management, and business.
Top concepts
MarketingBusinessManagementConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorCommunicationPurchase IntentionAdvertising
Publications per year
2013–2024
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Gobinda Roy, Biplab Datta, Srabanti Mukherjee · Journal of Marketing Communications · 2018 · 95 citations
Customer Satisfaction, Consumer Research, Mixed Neutral Ewom +18
Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation
Gobinda Roy, Biplab Datta, Srabanti Mukherjee et al. · Tourism Recreation Research · 2020 · 74 citations
Effect of eWOM Valence on Online Retail Sales
Gobinda Roy, Biplab Datta, Rituparna Basu · Global Business Review · 2017 · 70 citations
Marketing Analytics, Customer Satisfaction, Digital Marketing +20
Analyzing one-day tour trends during COVID-19 disruption – applying push and pull theory and text mining approach
Gobinda Roy, Swati Sharma · Tourism Recreation Research · 2020 · 58 citations
Tourism Management, Covid-19 Disruption –, Engineering +25
Travelers’ online review on hotel performance – Analyzing facts with the Theory of Lodging and sentiment analysis
Gobinda Roy · International Journal of Hospitality Management · 2023 · 55 citations
Tourism Management, Customer Review, Tourism Performance +11
1–5 of 15