4
Publications
194
Citations
4
H-Index
2019
Active since
Affiliations
Biplab Datta is an author at Indian Institute of Technology Kharagpur specializing in customer satisfaction, business, and consumer behavior.
Top concepts
BusinessMarketingManagementConsumer BehaviorCustomer SatisfactionHealthCultureTourismTechnologyValue Theory
Publications per year
2019–2023
4
4
Impact of perceived value on the online purchase intention of base of the pyramid consumers
Abhinav Srivastava, Srabanti Mukherjee, Biplab Datta et al. · International Journal of Consumer Studies · 2023 · 37 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +25
Rows per page
1–4 of 4