Concepedia

Srabanti Mukherjee

SM

27

Publications

1.2K

Citations

19

H-Index

2016

Active since

Affiliations

Indian Institute of Technology Kharagpur(Current)

Griffith University

International Management Institute

Indian Institute of Management Rohtak

Indian Institute of Management Visakhapatnam

Srabanti Mukherjee is an author at Indian Institute of Technology Kharagpur specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingTourismDigital MarketingMarketing Communication

Publications per year

2016–2024

27

Publications

27

Travelers’ intention to adopt virtual reality: A consumer value perspective

Pankaj Vishwakarma, Srabanti Mukherjee, Biplab Datta · Journal of Destination Marketing & Management · 2020 · 168 citations

Performance Studies, Digital Marketing, Virtual Worlds +10

Role of electronic word-of-mouth content and valence in influencing online purchase behavior

Gobinda Roy, Biplab Datta, Srabanti Mukherjee · Journal of Marketing Communications · 2018 · 95 citations

Customer Satisfaction, Consumer Research, Mixed Neutral Ewom +18

The phenomenon of purchasing second-hand products by the BOP consumers

Srabanti Mukherjee, Biplab Datta, Justin Paul · Journal of Retailing and Consumer Services · 2020 · 82 citations

Customer Satisfaction, Economics, Consumer Study +11

Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry

Charu Sijoria, Srabanti Mukherjee, Biplab Datta · Journal of Hospitality Marketing & Management · 2018 · 78 citations

Customer Satisfaction, Ewom Literature, Consumer Research +17

Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation

Gobinda Roy, Biplab Datta, Srabanti Mukherjee et al. · Tourism Recreation Research · 2020 · 74 citations

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