Charu Sijoria

Publications

139

Citations

H-Index

2018

Active since

Affiliations

Indian Institute of Technology Kharagpur(Current)

Charu Sijoria is an author at Indian Institute of Technology Kharagpur specializing in interactive marketing, brand equity, and customer satisfaction.

Top concepts

BusinessMarketingManagementBrand EquityConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing CommunicationCasteCommunication

Publications per year

2018–2018

Publications

Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry

Charu Sijoria, Srabanti Mukherjee, Biplab Datta · Journal of Hospitality Marketing & Management · 2018 · 78 citations

Customer Satisfaction, Ewom Literature, Consumer Research +17

Impact of the antecedents of eWOM on CBBE

Charu Sijoria, Srabanti Mukherjee, Biplab Datta · Marketing Intelligence & Planning · 2018 · 61 citations

Marketing, Customer Satisfaction, Organizational Communication +13

Rows per page

1–2 of 2