Concepedia

Swati Sharma

SS

12

Publications

472

Citations

12

H-Index

2011

Active since

Affiliations

Jaypee Institute of Information Technology(Current)

International Management Institute

Swati Sharma is an author at Jaypee Institute of Information Technology specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingDigital MarketingCustomer SatisfactionInteractive MarketingTrustTourismEducationLeadership

Publications per year

2011–2023

12

Publications

12

Are small travel agencies ready for digital marketing? Views of travel agency managers

Ankita Sharma, Swati Sharma, Monica Chaudhary · Tourism Management · 2020 · 123 citations

Customer Satisfaction, Travel Agency Managers, Small Business Marketing +9

Factors influencing consumers’ attitude towards adoption and continuous use of mobile applications: a conceptual model

Anshul Malik, S. Suresh, Swati Sharma · Procedia Computer Science · 2017 · 87 citations · Full text

Analyzing one-day tour trends during COVID-19 disruption – applying push and pull theory and text mining approach

Gobinda Roy, Swati Sharma · Tourism Recreation Research · 2020 · 58 citations

Tourism Management, Covid-19 Disruption –, Engineering +25

An empirical study of factors influencing consumers' attitude towards adoption of wallet apps

Anshul Malik, S. Suresh, Swati Sharma · International Journal of Management Practice · 2019 · 41 citations

Customer Satisfaction, Wallet Apps, Digital Marketing +18

Innovative work behavior driving Indian startups go global – the role of authentic leadership and readiness for change

Santoshi Sengupta, Badri Bajaj, Aishwarya Singh et al. · Journal of Organizational Change Management · 2023 · 36 citations

Organizational Characteristic, Education, Authentic Leadership +20

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