S. Suresh

Publications

128

Citations

H-Index

2017

Active since

Affiliations

Jaypee Institute of Information Technology(Current)

S. Suresh is an author at Jaypee Institute of Information Technology specializing in interactive marketing, customer satisfaction, and consumer research.

ORCID

Top concepts

TrustBusinessMarketingManagementPayment SystemsConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive Marketing

Publications per year

2017–2019

Publications

Factors influencing consumers’ attitude towards adoption and continuous use of mobile applications: a conceptual model

Anshul Malik, S. Suresh, Swati Sharma · Procedia Computer Science · 2017 · 87 citations · Full text

An empirical study of factors influencing consumers' attitude towards adoption of wallet apps

Anshul Malik, S. Suresh, Swati Sharma · International Journal of Management Practice · 2019 · 41 citations

Customer Satisfaction, Wallet Apps, Digital Marketing +18

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