Concepedia

Multi-benefit Segmentation

Multi-Benefit Segmentation is a benefit segmentation framework that categorizes consumers based on their pursuit of multiple, often interrelated, benefits rather than a single dominant benefit, thereby enabling more nuanced market segmentation in contrast to single-benefit approaches.

20

Publications

1.7K

Citations

46

Authors

33

Institutions

Publications per year

2017–2026

3

Parents

Publications

20

A benefit segmentation of tourists in rural areas: a Scottish perspective

Isabelle Frochot · Tourism Management · 2004 · 418 citations

, , +16

Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation

Kusum L. Ailawadi, Scott A. Neslin, Y. Jackie Luan et al. · International Journal of Research in Marketing · 2013 · 223 citations

, , +14

Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments

Soo Cheong Jang, Alastair M. Morrison, Joseph T. O’Leary · Tourism Management · 2002 · 210 citations

, , +17

A Clusterwise Regression Method for Simultaneous Fuzzy Market Structuring and Benefit Segmentation

Michel Wedel, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 1991 · 143 citations

, , +15

Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework

Roger J. Calantone, J. S. Johar · Journal of Travel Research · 1984 · 139 citations

, , +16

1–5 of 20

Authors

46

  1. RC
    Rabikar Chatterjee

    University of Pittsburgh, United States

    2 publications · 67 citations

    2

    h-index

  2. SH
    Steven H. Cohen

    Medical College of Wisconsin, United States

    2 publications · 67 citations

    2

    h-index

  3. JE
    Jan‐Benedict E.M. Steenkamp

    University of North Carolina at Chapel Hill, United States

    2 publications · 230 citations

    2

    h-index

  4. MW
    Michel Wedel

    University of Groningen, Netherlands

    2 publications · 230 citations

    2

    h-index

  5. VR
    Venkatram Ramaswamy

    University of Michigan, United States

    2 publications · 67 citations

    2

    h-index

1–5 of 46

Institutions

33

  1. Institute for Tourism

    Donji grad, Croatia

    1 h-index

    1 publications

    21 citations

  2. KU Leuven

    Leuven, Belgium

    1 h-index

    4 publications

    76 citations

  3. University of Liverpool

    Liverpool, United Kingdom

    1 h-index

    1 publications

    89 citations

  4. University of Central Florida

    Orlando, United States

    1 h-index

    2 publications

    278 citations

  5. Université de Montpellier

    Montpellier, France

    1 h-index

    1 publications

    19 citations

  6. Finland University

    Helsinki, Finland

    1 h-index

    1 publications

    111 citations

  7. Maria Curie-Skłodowska University

    Lublin, Poland

    1 h-index

    1 publications

    19 citations

  8. Aston University

    Birmingham, United Kingdom

    1 h-index

    1 publications

    21 citations

1–8 of 33

Venues

  1. Journal of Marketing Research

    4 publications · 297 citations

    4

    h-index

  2. Tourism Management

    2 publications · 628 citations

    2

    h-index

  3. Journal of Park and Recreation Administration

    JPRA · 2 publications · 81 citations

    2

    h-index

  4. Expert Systems with Applications

    1 publications · 89 citations

    1

    h-index

  5. Journal of Quality Assurance in Hospitality & Tourism

    JQAHT · 1 publications · 21 citations

    1

    h-index

1–5