Concepedia

Monetary Value Modeling

Monetary Value Modeling is a predictive analytics framework that quantifies the cumulative monetary worth of a customer relationship over its expected duration by estimating future transactional revenues based on historical and behavioral data.

190

Publications

12K

Citations

537

Authors

309

Institutions

Publications per year

2017–2026

69

Parents

Publications

190

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels · Journal of Marketing · 2009 · 2.4K citations · Full text

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Multi-Item Auctions

Gabrielle Demange, David Gale · Journal of Political Economy · 1986 · 614 citations

, , +7

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader, Bruce G. S. Hardie, Ka Lok Lee · Journal of Marketing Research · 2005 · 582 citations

, , +15

Perceptions of the Value of a Management Information System.

Catherine Gallagher · Academy of Management Journal · 1974 · 250 citations

, , +16

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels · SSRN Electronic Journal · 2008 · 248 citations · Full text

, , +13

1–5 of 190

Authors

537

  1. JK
    James K. Hammitt

    Harvard University, United States

    3 publications · 226 citations

    3

    h-index

  2. JM
    Joses Muthuri Kirigia

    World Health Organization Regional Office for Africa, Congo - Brazzaville

    3 publications · 59 citations

    3

    h-index

  3. JO
    Johannes Orlowski

    German Sport University Cologne, Germany

    2 publications · 61 citations

    2

    h-index

  4. PN
    Peter Nijkamp

    Vrije Universiteit Amsterdam, Netherlands

    2 publications · 108 citations

    2

    h-index

  5. JK
    Jaehwan Kim

    Korea University, South Korea

    2 publications · 79 citations

    2

    h-index

1–5 of 537

Institutions

309

  1. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    7 publications

    930 citations

  2. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    3 h-index

    9 publications

    525 citations

  3. German Sport University Cologne

    Cologne, Germany

    3 h-index

    5 publications

    141 citations

  4. The Ohio State University

    Columbus, United States

    3 h-index

    3 publications

    70 citations

  5. Harvard University

    Cambridge, United States

    3 h-index

    12 publications

    340 citations

  6. Northwestern University

    Evanston, United States

    3 h-index

    4 publications

    227 citations

  7. Stanford University

    Stanford, United States

    2 h-index

    13 publications

    404 citations

  8. University of Wisconsin–Madison

    Madison, United States

    2 h-index

    2 publications

    160 citations

1–8 of 309

Venues

  1. SSRN Electronic Journal

    Repository · 7 publications · 402 citations

    7

    h-index

  2. Health Economics

    4 publications · 296 citations

    4

    h-index

  3. Sustainability

    3 publications · 111 citations

    3

    h-index

  4. Journal of Political Economy

    JPE · 3 publications · 850 citations

    3

    h-index

  5. European Journal of Marketing

    EJM · 2 publications · 97 citations

    2

    h-index

1–5