Concepedia

Mobile Technology Segmentation

Mobile Technology Segmentation is a technographic segmentation method that classifies individuals or organizations based on their adoption, usage patterns, and engagement with mobile devices and associated technologies.

9

Publications

354

Citations

21

Authors

12

Institutions

Publications per year

2017–2026

3

Parents

Publications

9

Managing work-life boundaries with mobile technologies

Karlene Cousins, Daniel Robey · Information Technology and People · 2015 · 151 citations

, , +11

An Empirical Segmentation of Users of Mobile Banking Apps

Shirin Alavi, Vandana Ahuja · Journal of Internet Commerce · 2016 · 50 citations

, , +15

Segmentation and explanation of smartphone use for travel planning based on socio-demographic and behavioral variables

María Vallespín Arán, Sebastián Molinillo, Francisco Muñoz‐Leiva · Industrial Management & Data Systems · 2017 · 43 citations

, , +16

Me, myself and my mobile: A segmentation of youths based on their attitudes towards the mobile phone as a status instrument

Mariek Vanden Abeele, Marjolijn L. Antheunis, Alexander Schouten · Telematics and Informatics · 2013 · 38 citations

, , +8

Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study

Letizia Lo Presti, Giulio Maggiore, Vittoria Marino et al. · Journal of Business and Industrial Marketing · 2021 · 19 citations

, , +10

1–5 of 9

Authors

21

  1. AS
    Anna Sell

    Åbo Akademi University, Finland

    2 publications · 27 citations

    2

    h-index

  2. PW
    Pirkko Walden

    Åbo Akademi University, Finland

    2 publications · 27 citations

    2

    h-index

  3. CC
    Christer Carlsson

    Åbo Akademi University, Finland

    2 publications · 27 citations

    2

    h-index

  4. MJ
    Manuel J. Sánchez‐Franco

    Universidad de Sevilla, Spain

    1 publications · 15 citations

    1

    h-index

  5. KC
    Karlene Cousins

    Florida International University, United States

    1 publications · 151 citations

    1

    h-index

1–5 of 21

Institutions

12

  1. Åbo Akademi University

    Turku, Finland

    2 h-index

    6 publications

    81 citations

  2. Jaypee Institute of Information Technology

    Noida, India

    1 h-index

    2 publications

    100 citations

  3. Universidad de Sevilla

    Seville, Spain

    1 h-index

    3 publications

    45 citations

  4. University of Sannio

    Benevento, Italy

    1 h-index

    2 publications

    38 citations

  5. Decision Sciences (United States)

    Fort Walton Beach, United States

    1 h-index

    1 publications

    151 citations

  6. Georgia State University

    Atlanta, United States

    1 h-index

    1 publications

    151 citations

  7. University of Nairobi

    Nairobi, Kenya

    1 h-index

    1 publications

    11 citations

  8. Universidad de Málaga

    Málaga, Spain

    1 h-index

    2 publications

    86 citations

1–8 of 12

Venues

  1. Industrial Management & Data Systems

    1 publications · 43 citations

    1

    h-index

  2. Telematics and Informatics

    1 publications · 38 citations

    1

    h-index

  3. Information Technology and People

    1 publications · 151 citations

    1

    h-index

  4. Service Industries Journal

    1 publications · 15 citations

    1

    h-index

  5. 1

    h-index

1–5