Concepedia

Manuel J. Sánchez‐Franco

MJ

35

Publications

2.6K

Citations

24

H-Index

2004

Active since

Affiliations

Universidad de Sevilla(Current)

Universidad de Granada

Universidad Católica de la Santísima Concepción

Universidad Loyola Andalucía

Manuel J. Sánchez‐Franco is an author at Universidad de Sevilla specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementCustomer SatisfactionCommunicationUser ExperienceConsumer ResearchInteractive MarketingBusinessEducationEngineering

Publications per year

2004–2023

35

Publications

35

The impact of marketing communication and price promotion on brand equity

Ángel Francisco Villarejo Ramos, Manuel J. Sánchez‐Franco · Journal of Brand Management · 2005 · 310 citations

Marketing, Advertising, Management +8

Web acceptance and usage model

Manuel J. Sánchez‐Franco, José L. Roldán · Internet Research · 2005 · 288 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

The moderating effect of gender on relationship quality and loyalty toward Internet service providers

Manuel J. Sánchez‐Franco, Ángel Francisco Villarejo Ramos, Félix A. Martín‐Velicia · Information & Management · 2009 · 234 citations

Relationship Marketing, Customer Satisfaction, Gender Identity +12

Exploring the influence of gender on the web usage via partial least squares

Manuel J. Sánchez‐Franco · Behaviour and Information Technology · 2006 · 232 citations

Customer Satisfaction, Engineering, Technology Adoption +25

The Moderating Effects of Involvement on the Relationships between Satisfaction, Trust and Commitment in e-Banking

Manuel J. Sánchez‐Franco · Journal of Interactive Marketing · 2009 · 165 citations

Rows per page

1–5 of 35