Manuel J. Sánchez‐Franco

The impact of marketing communication and price promotion on brand equity

Ángel Francisco Villarejo Ramos, Manuel J. Sánchez‐Franco · Journal of Brand Management · 2005 · 310 citations

Marketing, Advertising, Management +8

Web acceptance and usage model

Manuel J. Sánchez‐Franco, José L. Roldán · Internet Research · 2005 · 288 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

The moderating effect of gender on relationship quality and loyalty toward Internet service providers

Manuel J. Sánchez‐Franco, Ángel Francisco Villarejo Ramos, Félix A. Martín‐Velicia · Information & Management · 2009 · 234 citations

Relationship Marketing, Customer Satisfaction, Gender Identity +12

Exploring the influence of gender on the web usage via partial least squares

Manuel J. Sánchez‐Franco · Behaviour and Information Technology · 2006 · 232 citations

Customer Satisfaction, Engineering, Technology Adoption +25

The Moderating Effects of Involvement on the Relationships between Satisfaction, Trust and Commitment in e-Banking

Manuel J. Sánchez‐Franco · Journal of Interactive Marketing · 2009 · 165 citations