Félix A. Martín‐Velicia

Analysing the acceptation of online games in mobile devices: An application of UTAUT2

Patricio Ramírez-Correa, Francisco Javier Rondán Cataluña, Jorge Arenas-Gaitán et al. · Journal of Retailing and Consumer Services · 2019 · 254 citations

Performance Studies, Mobile Marketing, Online Games +14

The moderating effect of gender on relationship quality and loyalty toward Internet service providers

Manuel J. Sánchez‐Franco, Ángel Francisco Villarejo Ramos, Félix A. Martín‐Velicia · Information & Management · 2009 · 234 citations

Relationship Marketing, Customer Satisfaction, Gender Identity +12

Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education

Manuel J. Sánchez‐Franco, Francisco J. Martínez‐López, Félix A. Martín‐Velicia · Computers & Education · 2008 · 162 citations

E-learning, European Higher Education, Education +9

A study of the effects of programmatic advertising on users' concerns about privacy overtime

Pedro R. Palos‐Sánchez, José Ramón Saura, Félix A. Martín‐Velicia · Journal of Business Research · 2018 · 126 citations

Advertising, Engineering, Privacy Overtime +14

Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes

Ana Isabel Irimia Diéguez, Félix A. Martín‐Velicia, Mariano Aguayo-Camacho · Financial Innovation · 2023 · 101 citations · Full text