Ángel Francisco Villarejo Ramos

The impact of marketing communication and price promotion on brand equity

Ángel Francisco Villarejo Ramos, Manuel J. Sánchez‐Franco · Journal of Brand Management · 2005 · 310 citations

Marketing, Advertising, Management +8

The moderating effect of gender on relationship quality and loyalty toward Internet service providers

Manuel J. Sánchez‐Franco, Ángel Francisco Villarejo Ramos, Félix A. Martín‐Velicia · Information & Management · 2009 · 234 citations

Relationship Marketing, Customer Satisfaction, Gender Identity +12

Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables

Juan-Pedro Cabrera-Sánchez, Ángel Francisco Villarejo Ramos, Francisco Liébana‐Cabanillas et al. · Telematics and Informatics · 2020 · 118 citations

Artificial Intelligence, Relevant Segments, Behavioral Sciences +8

From digital divide to psycho-digital divide: Elders and online social networks

Begoña Peral Peral, Jorge Arenas-Gaitán, Ángel Francisco Villarejo Ramos · Comunicar · 2015 · 89 citations · Full text

Digital Society, Engineering, Online Communities +26

Online Recommendation Systems: Factors Influencing Use in E-Commerce

Juan-Pedro Cabrera-Sánchez, Iviane Ramos de Luna, Elena Carvajal-Trujillo et al. · Sustainability · 2020 · 89 citations · Full text

Artificial Intelligence, Consumer Uncertainty, Innovation Adoption +21