Concepedia

Shirin Alavi

SA

Statistics

Publications

10

Citations

300

H-Index

10

Active since

2011

Affiliations

Jaypee Institute of Information Technology(Current)

Shirin Alavi is an author at Jaypee Institute of Information Technology specializing in interactive marketing, marketing, and management.

Top concepts

MarketingManagementInteractive MarketingArtsBusinessCommunicationSocial MediaSocial ComputingDigital MarketingCustomer Satisfaction

Publications per year

2011–2022

10

Publications

10

The Future Scope of Netnography and Social Network Analysis in the Field of Marketing

Radhika Sharma, Vandana Ahuja, Shirin Alavi · Journal of Internet Commerce · 2018 · 62 citations

Digital Marketing, Online Communication, Online Communities +24

An Empirical Segmentation of Users of Mobile Banking Apps

Shirin Alavi, Vandana Ahuja · Journal of Internet Commerce · 2016 · 50 citations

Business Intelligence, Digital Marketing, Consumer Research +24

Fluidity and the customer experience in digital platform ecosystems

Aishwarya Ramasundaram, Neeraj Pandey, Yupal Shukla et al. · International Journal of Information Management · 2022 · 48 citations

Customer Satisfaction, Digital Ecosystem, Interactive Marketing +8

Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways

Vandana Ahuja, Shirin Alavi · Journal of Relationship Marketing · 2018 · 28 citations

Organizational Content, Digital Tool, Social Medium Monitoring +20

New paradigm of digital marketing in emerging markets: from social media to social customer relationship management

Shirin Alavi · International Journal of Management Practice · 2016 · 23 citations

Customer Satisfaction, Digital Marketing, Online Communication +21

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