Concepedia

Vandana Ahuja

VA

Statistics

Publications

19

Citations

696

H-Index

14

Active since

2000

Affiliations

Jaypee Institute of Information Technology(Current)

Indian Institute of Management Lucknow

Jaypee University of Information Technology

Vandana Ahuja is an author at Jaypee Institute of Information Technology specializing in management, interactive marketing, and marketing.

Top concepts

ManagementInteractive MarketingMarketingBusinessArtsCommunicationSocial MediaDigital MarketingSocial ComputingConsumer Research

Publications per year

2000–2022

19

Publications

19

Corporate blogs as e-CRM tools – Building consumer engagement through content management

Vandana Ahuja, Yajulu Medury · Journal of Database Marketing & Customer Strategy Management · 2010 · 121 citations · Full text

Corporate Blogs, Social Media, Digital Marketing +12

Dawn of the digital age and the evolution of the marketing mix

Graham I. Jackson, Vandana Ahuja · Journal of Direct Data and Digital Marketing Practice · 2016 · 89 citations · Full text

Virtual Team Effectiveness: An Empirical Study Using SEM

Swati Kaul Bhat, Neerja Pande, Vandana Ahuja · Procedia Computer Science · 2017 · 62 citations · Full text

Virtual Enterprise, Group Communication, Organizational Communication +15

The Future Scope of Netnography and Social Network Analysis in the Field of Marketing

Radhika Sharma, Vandana Ahuja, Shirin Alavi · Journal of Internet Commerce · 2018 · 62 citations

Digital Marketing, Online Communication, Online Communities +24

An Empirical Segmentation of Users of Mobile Banking Apps

Shirin Alavi, Vandana Ahuja · Journal of Internet Commerce · 2016 · 50 citations

Business Intelligence, Digital Marketing, Consumer Research +24

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