Concepedia

Graham I. Jackson

GI

Statistics

Publications

2

Citations

110

H-Index

2

Active since

1981

Affiliations

Jaypee Institute of Information Technology(Current)

Graham I. Jackson is an author at Jaypee Institute of Information Technology specializing in international business, international marketing, and consumer research.

Top concepts

Publications per year

1981–2016

2

Publications

2

Dawn of the digital age and the evolution of the marketing mix

Graham I. Jackson, Vandana Ahuja · Journal of Direct Data and Digital Marketing Practice · 2016 · 89 citations · Full text

Exporting — From the Importer's Viewpoint: The Case of Israeli Exporters of Consumer Goods to Great Britain

Graham I. Jackson · European Journal of Marketing · 1981 · 21 citations

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