Concepedia

Yajulu Medury

YM

14

Publications

664

Citations

13

H-Index

2010

Active since

Affiliations

Jaypee University of Information Technology(Current)

Jaypee Institute of Information Technology

Yajulu Medury is an author at Jaypee University of Information Technology specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingInteractive MarketingArtsSocial MediaCommunicationInformation ManagementFinanceSocial Computing

Publications per year

2010–2016

13

Publications

14

Financial Literacy and its Determinants

Puneet Bhushan, Yajulu Medury · 2013 · 185 citations

Economics, Fintech, Financial Security +8

Corporate blogs as e-CRM tools – Building consumer engagement through content management

Vandana Ahuja, Yajulu Medury · Journal of Database Marketing & Customer Strategy Management · 2010 · 121 citations · Full text

Corporate Blogs, Social Media, Digital Marketing +12

An Empirical Analysis of Inter Linkages between Financial Attitudes, Financial Behaviour and Financial Knowledge of Salaried Individuals

Puneet Bhushan, Yajulu Medury · RePEc: Research Papers in Economics · 61 citations

Economics, Personal Finance, Accounting +12

Impact of the internet on teenagers' influence on family purchases

Anupriya Kaur, Yajulu Medury · Young Consumers Insight and Ideas for Responsible Marketers · 2011 · 59 citations

Digital Marketing, Consumer Study, Consumer Research +24

Destination image of Indian tourism destinations

Anupriya Kaur, Abhilasha Chauhan, Yajulu Medury · Asia Pacific Journal of Marketing and Logistics · 2016 · 47 citations

Tourism Performance, Tourism Supply, Mount Abu +18

Rows per page

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