Concepedia

Anupriya Kaur

AK

5

Publications

161

Citations

5

H-Index

2011

Active since

Affiliations

Jaypee University of Information Technology(Current)

Anupriya Kaur is an author at Jaypee University of Information Technology specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingConsumer Decision MakingBusinessSociologySocial SciencesSocial Influence

Publications per year

2011–2020

5

Publications

5

Impact of the internet on teenagers' influence on family purchases

Anupriya Kaur, Yajulu Medury · Young Consumers Insight and Ideas for Responsible Marketers · 2011 · 59 citations

Digital Marketing, Consumer Study, Consumer Research +24

Destination image of Indian tourism destinations

Anupriya Kaur, Abhilasha Chauhan, Yajulu Medury · Asia Pacific Journal of Marketing and Logistics · 2016 · 47 citations

Tourism Performance, Tourism Supply, Mount Abu +18

Complaint Management- Review And Additional Insights

Amit Kumar, Anupriya Kaur · International journal of scientific and technology research · 2020 · 22 citations

Reliability, Customer Satisfaction, Total Quality Management +7

Determinants of Tier 2 Indian consumer’s online shopping attitude: a SEM approach

Anupriya Kaur, Preeti Thakur · Asia Pacific Journal of Marketing and Logistics · 2019 · 20 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +20

SEM Approach to Teen Influence in Family Decision Making

Anupriya Kaur, Yajulu Medury · Contemporary Management Research · 2013 · 13 citations · Full text

Digital Marketing, Consumer Study, Social Psychology +21

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