2
Publications
30
Citations
2
H-Index
2017
Active since
Affiliations
Preeti Thakur is an author at Jaypee University of Information Technology specializing in interactive marketing, brand management, and technology.
Top concepts
BrandingBusinessMarketingManagementTechnologyBrand ManagementConsumer BehaviorConsumer ResearchDigital MarketingPurchase Intention
Publications per year
2017–2019
2
2
Rows per page
1–2 of 2