Anna Sell

An attitude-based latent class segmentation analysis of mobile phone users

Anna Sell, József Mezei, Pirkko Walden · Telematics and Informatics · 2013 · 35 citations

Computing, Behavioral Sciences, Behavior Analysis +10

SMEs’ online channel expansion: value creating activities

John Jeansson, Shahrokh Nikou, Siw Lundqvist et al. · Electronic Markets · 2016 · 24 citations

Business, Marketing, Marketing Management +12

Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users

Anna Sell, Pirkko Walden, Christer Carlsson · 2010 · 14 citations

Business, Marketing, Consumer Behavior +15

Segmentation Matters

Anna Sell, Pirkko Walden, Christer Carlsson · International Journal of Systems and Service-Oriented Engineering · 2011 · 13 citations

Business, Marketing, Marketing Management +17

“Who cares about fireworks?” – A Study on Digital Coaching, Gamification and Exercise Motivation

Miralem Helmefalk, Leif Marcusson, Anna Sell · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2020 · 11 citations · Full text

Education, Physical Education, Exercise Psychology +14